This poster was positioned at the top of Oxford Street on Taylor's Square, as motorists were about to descend into the congestion of the Sydney CBD. The Cross City Tunnel allowed motorists to go under - not through - the traffic.

This ad. helped launch the Cross City Tunnel, which took traffic underneath the congestion of the Sydney CBD, saving motorists time lost by the city's many traffic lights and intersections.

As motorists approach the Sydney CBD, this billboard showed how the Cross City Tunnel allowed motorists to go under the traffic - not through it.

The launch of a new Bridgestone tyre promising better grip in the wet, avoided the cliched 'car driving through a puddle images.

Motor racing is the ultimate torture test of a motor oil. If it can protect a 200mph alcohol-powered funny car, Castrol is the right brand for everyday motorists who expect top performance from their oil.

LDM was Australia's leading luxury boat broker. Offering regular servicing was something new. The message of this ad. was to tell its discerning customer base how premium servicing added to the carefree boating experience.

This marine electronics distributor had developed a revolutionary TV reception system for boats. The ad helped put owners in the picture about its advantages

Riviera luxury cruisers were well respected 'down under' in Australia. So in promoting a new model to the US market from the other side of the world, we needed to present Riviera as offering something different - and something better than Americans were used to.